How To Apply Eyeliner  
Best Application Tips 
for those over 40

Eyeliner is sexy!  But many women over 40 and 50 aren't sure how to apply eyeliner in a way that will flatter - not age them.

Many women tell me they would love to wear eyeliner makeup, but find it too difficult to the get the right look…........

What a shame! I am an eyeliner junkie and I think women of all ages look better with a little bit of eyeliner.

Especially, if they have fair skin, light colored hair, and light eyes. Everything seems to blend together and the eyes just seem lost!

Personally, I think the problem is twofold. Some women are not comfortable wearing eyeliner because they:

1 - Don't know how to apply eyeliner correctly

2 - Are not using the right eyeliner makeup or pencil

3 - Are not used to seeing themselves with eyeliner makeup.  If not applied correctly, it can seem harsh and aging.

How to put on eyeliner

Ok, so here is how I apply my eyeliner........

Using your index finger, gently lift the upper eyelid.

applying eyeliner to inner upper eyelidYou want to add dark color on the upper inside lid along the water line

Then run the eyeliner pencil all along the inside rim of your upper eyelid. 

how to apply eyelinerThis defines your upper eyelid and make lashes look thicker too

Make sure to line the upper eyelid from the outer corner all the way to the inner corner a couple of times until enough color is deposited. This really define the eyes and makes them pop! 

Note: You can also run the pencil on the top of the upper eyelid, along the lash line. This nicely defines your eyes and makes lashes look thicker/darker.

Next, using your index finger, lightly pull your lower eyelid down and run the pencil inside the lower eyelid rim (water line).

how to put on eyeliner lower lidsNow add a little color to the outer lower lids for more definition

But, make sure you start in the middle of the eye, drawing a line out to the outer corner.

Don’t apply a thick layer of eyeliner across the whole lower eyelid (from inner to outer corner). This can look too dated and may draw attention to the fine lines and wrinkles!

Ok, that's basically how to apply eyeliner to make your eyes stand out without looking too harsh or dated. Just add some mascara and you're done!

Final result after adding mascara

Now the eyes are lightly "framed" with color so they're more defined............sexy.

And without that heavy, dated, eyeliner look that can draw attention to those little things that bother most women over 40 - lines, puffiness, and dark circles.

Remember, there is no wrong or right way on how to apply eyeliner; it’s a matter of what works best for you. So play around start off small and add more until you're comfortable with your look.

TIP: Hide tiny lines and crinkly skin instantly with one swipe of the Eye Tuck Serum

More about eyeliner application

In my opinion, applying eyeliner is much easier and looks more natural if you use the right product.

Personally, I prefer an eyeliner pencil that is waxy and not too soft. This way I have more control over how much color is deposited and precise application placement.

This also helps if you have an unsteady hand - In all cases you want more control.

TIP: If you use a waxy type pencil and find that you’re not getting enough color deposited (this can happen if the pencil is brand new), try warming it up by placing the tip into the palm of your hand for a few minutes.

Sometimes, I use a lighter or a match to warm it up and then wait a few seconds for it to cool down then apply.

WARNING: Don’t do this if you’re not comfortable with it. Don’t use immediately after warming it or you can burn your lids. I’ve been doing this for years and sometimes I still apply it too soon. If you use this suggestion, make sure to touch the pencil tip to make sure it’s not too hot before applying! Use this tip at your own risk.

I generally avoid those thick, soft crayon type pencils (pictured below) because they make me look like Elvira! They deposit way too much color and make me look too hard.

However, I do use these thick crayon type eyeliners to line my upper eyelid when I want a more dramatic look.

My favorite everyday eyeliner is a cheap drugstore brand pencil by Maybelline (picture below), in black.

I can control how much or how little eyeliner I want.

I think this works well for first time eyeliner wearers and those with mature skin. It lightly defines the eyes without looking harsh.

Note: If you're not getting the look you like, try a different color...like dark or medium brown. Or, even a different type of eyeliner like an gel liner in brown.

Speaking of gel eyeliners, a great one to start with is the the Stay Put Eye Gel by Mommy Makeup.

It's easy to apply and is a good choice for first time users. 

I have it in dark brown (I found the black too harsh) and use it mostly for my upper lids for a really polished look.

I can tell you that it is easy to apply and stays on until you wash it off.............

 You can watch a video of how it works here

Remember, these “how to apply eyeliner” tips are just suggestions. It may take time to find what works for you, but it’s worth it.

› › How to Apply Eyeliner

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