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I apply the serum the way Zach shows on the video.
He puts a small dot of it on the top of his hand and then dabs it with his finger tip and lightly massages it back and forth from the inner eye to the outer corners.
It almost looks like he takes it out and up to the temple/crow's feet area.
I've never had a problem with this and I use it on top of my eye moisturizer and sunscreen.
I love that it can be used with moisturizers.
The other serums I've tried had to be used on bare skin only and that won't work for me. My skin (especially in the eye area) is very, very dry.
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